Emma Watson is the fall 2009 face of Burberry, shot by uber-photographer Mario Testino. Unlike previous campaigns where several models (Lily Donaldson being a favourite) are used in shots to represent the brand, the label took a new direction in casting a celebrity. Christopher Bailey has always been a fan of Watson, who recently worked with her for a Harpers Bazaar shoot. The look is classic Burberry and very British with Watson in trench coats and accessories with the label's iconic check print. With messy, tousled hair and smoky eyes, she's a combination of chic and rock 'n' roll cool, and most of all she's grown up and growing out of her on-screen counterpart.
Photos courtesy of www.thedailymail.co.uk
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