Saturday, May 30, 2009

Oxfam Shoot


Oxfam is currently working on publishing a mini-magazine devoted to environmental issues and ideas about sustainability. I helped out on the shoot today, assisting the stylist with all manner of things. The theme was eco-fashion encouraging awareness of ecological issues not only in regards to fashion, but with all aspects of our lives. Oxfam will be publishing this magazine and distributing 20,000 copies through Avant Card, which will be available at your local cafes and other public outlets. The entire copy will also be published online for those who aren't able to grab one.

The shoot turned out great except for several mishaps in dealing with the weather; eternal cloud cover and lack of sunlight, constantly raining on and off and the prospect of the looming sunset. Our initial plan to shoot at Centennial Park went downhill with intent to shoot at specific sites; the entire team was so disappointed particularly because we wanted to shoot at this beautiful flight of stairs that never made it to film. Eventually changing locations and shooting undercover (and outside when the weather permitted) we finished the day.

Here are some of the shots I took of what was going on.

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