Audrey Tautou for Chanel

Audrey Tautou is replacing Nicole Kidman as the face of Chanel No. 5 who first appeared for the fragrance in 2004. While she is definitely well suited to represent the brand as she is to play Coco in an upcoming biopic called Coco Avant Chanel (Coco Before Chanel) I think she - and the fragrance - are more likely to appeal to a younger market. Personally, I think Audrey should have replaced Kiera Knightley as the face of Coco Mademoiselle - after all this fragrance was a celebration of Coco herself; Coco also wanted to be called 'mademoiselle' instead of 'madame'. Jean-Pierre Jeunet directed Audrey in the commercial (his muse as Nicole is to Baz Luhrmann) which will be launched tomorrow, and apparently actual parts of the Orient Express were shipped from Venice to Paris for it. I have yet to see the new ad but the 'film' Luhrmann directed was so sensationally beautiful I don't see how it can be topped. The film Coco Avant Chanel is loosely based on a Edmonde Charles-Roux biography which I once picked up but unfortunately never read and is set to be released on June 29 in Australia (I can't wait to see it!).